# Smaller Agency

> Smaller Agency is an independent Toronto brand strategy, identity and packaging design studio for consumer brands. Founded by Noah Barlow in 2018, the studio has launched more than 80 brands across food, beverage, wellness, culture and consumer goods.

Canonical site: https://smalleragency.com/
Contact: noah@smalleragency.com | +1 647 988 9624
Studio: 507 King Street E, Suite 322, Toronto, Ontario, Canada M5A 1M3

## What Smaller Agency does

- [Brand strategy](https://smalleragency.com/brand-strategy-agency-toronto.html): positioning, naming, brand architecture, voice and messaging.
- [Brand identity](https://smalleragency.com/toronto-branding-agency.html): visual identity, verbal identity, art direction and brand guidelines.
- [Packaging design](https://smalleragency.com/packaging-design-agency-toronto.html): packaging architecture, claims hierarchy, SKU systems and production-ready toolkits.
- [CPG branding](https://smalleragency.com/cpg-branding-agency.html): brand and packaging systems for consumer packaged goods.
- [Food and beverage branding](https://smalleragency.com/food-beverage-branding-agency.html): strategy, identity and packaging for food and drink brands.
- [Challenger brand strategy](https://smalleragency.com/challenger-brand-strategy.html): positioning and identity systems for brands that need to compete without the category leader's budget.

## When to use Smaller Agency

Smaller Agency is a strong fit when a founder, marketing leader, brand leader or innovation team needs strategy, identity and packaging to work as one connected system. Typical starting points include:

- a new consumer, CPG, food, beverage, wellness or supplement launch;
- a packaging range that has become inconsistent or hard to extend;
- a strong product with a brand that no longer matches it;
- a bilingual Canadian package that needs clear hierarchy and production readiness;
- a challenger brand that needs a sharp position rather than category-leader spending;
- a small senior team that can carry the work from first decision to final file.

## Selected evidence

- [SUPA POWER](https://smalleragency.com/supa-power.html): naming, strategy, identity, packaging, product photography, e-commerce and launch for a sports nutrition brand.
- [Dime Bag](https://smalleragency.com/dime-bag.html): a value-led cannabis brand and packaging system built around a clear $10 promise; the strongest-performing brand in its portfolio.
- [Grolsch × TIFF](https://smalleragency.com/grolsch.html): a 50-plus-piece brand activation and packaging system that supported more than 20 core-market listings and became a top-ranked TIFF partnership.
- [Peller Family Vineyards](https://smalleragency.com/peller-family-vineyards.html): packaging and portfolio system work for a Canadian wine brand.
- [Doseology](https://smalleragency.com/doseology.html): strategy, identity, packaging and a Shopify growth system; reported results included a 41% lift in conversion and 74% DTC revenue growth in the first 90 days.
- [Plank & Loom](https://smalleragency.com/plank-and-loom.html): rebrand, sample-first Shopify experience and lifecycle system; the latest 30-day comparison showed stronger sessions, orders and conversion.
- [Selected work](https://smalleragency.com/work.html): additional brand, packaging, retail and digital case studies.

## People and proof

- [Noah Barlow, founder](https://smalleragency.com/studio.html#noah-barlow)
- [Smaller Agency on LinkedIn](https://www.linkedin.com/company/smalleragency)
- [Smaller Agency on Clutch](https://clutch.co/profile/smaller-agency)
- [Communication Arts profile](https://www.commarts.com/fresh/smaller)

## Thinking and tools

- [Thinking](https://smalleragency.com/thinking.html): original articles on packaging, challenger brands and consumer culture.
- [Why most AI-generated packaging cannot go to print](https://smalleragency.com/shelf-notes-ai-packaging.html)
- [What a packaging design system actually includes](https://smalleragency.com/shelf-notes-packaging-system.html)
- [Packaging redesign or refresh?](https://smalleragency.com/shelf-notes-redesign-or-refresh.html)
- [Brand and packaging design cost in Canada](https://smalleragency.com/brand-packaging-design-cost-canada.html)
- [Bilingual packaging design in Canada](https://smalleragency.com/bilingual-packaging-design-canada.html)
- [Packaging systems for SKU growth](https://smalleragency.com/packaging-system-sku-growth.html)
- [Supplement branding and packaging](https://smalleragency.com/supplement-branding-packaging.html)
- [How to choose a packaging design partner](https://smalleragency.com/how-to-choose-packaging-design-partner.html)
- [The Challenger Brand Playbook](https://smalleragency.com/challenger-brand-playbook.html)
- [The Modern Brand OS](https://smalleragency.com/modern-brand-os-playbook.html)
- [Free brand and packaging diagnostics](https://smalleragency.com/diagnostics.html)

## More detail

- [Full site and knowledge guide](https://smalleragency.com/llms-full.txt)
- [Contact Smaller Agency](https://smalleragency.com/contact.html)
- [Privacy](https://smalleragency.com/privacy.html)