smaller
x
alcohol brands
· OVER 300 SKUs
· OVER 300 SKUs
designed and in market - all compliant within CFIA regulations
PJ’s Craft Cream Liquor
Rebrand from Panama Jacks to PJs.
New Master Label Design.
custom illustration - block print style.
10+ seasonal or limited variations (cappuccino, Pumpkin Spice, Red Velvet to white chocolate).
Peller Family Vineyards
Rebrand from French Cross - included naming, icon design, logo development.
3 rounds of competitive testing.
Custom Photography (no stock!) for each SKU to highlight occasions (based on testing feedback).
No. 99 Craft Distillery
Updated brand design according to consumer testing and feedback.
Brandy, Whisky, Cream, Blends, Single Cask, Pre-mixed Cocktails, Vodka, Wine: 12 different SKUs, 5 rounds.
New Standard Brewing Co.
Brand revamp to appeal to youthful urban toronto demographic.
Supported the transition to organic and emphasis on quality, light and new calorie call-out on pack.
Brand guide updated to include new positioning, pallet and skus for better shelf space and visibility.
CASE STUDY
Pilsner Urquell
Embracing the challenge of reinvigorating the iconic “original Pilsner,” we embarked on a mission that would redefine the brand’s on-premise presence and expand its listings. Our commitment to this endeavour was underscored by our dedication to aligning Pilsner Urquell with local events, iconic establishments, and the community itself. With a modest budget, our strategic focus was on maximizing impact and resonance with our core audience – the “Yupsters.”
CASE STUDY
Grolsch/TIFF
The collaboration with Grolsch led to the conception and execution of their comprehensive TIFF platform. Our partnership journey encompassed every facet, spanning from initial exploration to on-premise activations and a diverse range of media, including print, digital, social, and OOH. With the creation of more than 50 distinctive pieces of media, our focus was on showcasing the beer’s role behind the scenes at TIFF. While the media components were central, the activation’s standout element was the captivating fusion of retail, on-pack, and on-premise engagements.
