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alcohol brands

Outline drawing of four different types of drink containers including bottles, a pitcher, and a can.

· OVER 300 SKUs

· OVER 300 SKUs

designed and in market - all compliant within CFIA regulations

PJ’s Craft Cream Liquor

  • Rebrand from Panama Jacks to PJs.

  • New Master Label Design.

  • custom illustration - block print style.

  • 10+ seasonal or limited variations (cappuccino, Pumpkin Spice, Red Velvet to white chocolate).

A row of seven bottles of P J's craft cream liquor in various flavors, each with a label and black caps, against a blurred outdoor background.

Peller Family Vineyards

  • Rebrand from French Cross - included naming, icon design, logo development.

  • 3 rounds of competitive testing.

  • Custom Photography (no stock!) for each SKU to highlight occasions (based on testing feedback).

Collage of people enjoying social gatherings with wine, with bottles of Peller Family Vineyards Pinot Grigio and Chardonnay in the foreground.

No. 99 Craft Distillery

  • Updated brand design according to consumer testing and feedback.

  • Brandy, Whisky, Cream, Blends, Single Cask, Pre-mixed Cocktails, Vodka, Wine: 12 different SKUs, 5 rounds.

Three separate close-up images of bottles from Wayne Gretzky Distillery, featuring different labels, with a vodka bottle and a pink cocktail in a coupe glass in the middle image.

New Standard Brewing Co.

  • Brand revamp to appeal to youthful urban toronto demographic.

  • Supported the transition to organic and emphasis on quality, light and new calorie call-out on pack.

  • Brand guide updated to include new positioning, pallet and skus for better shelf space and visibility.

Four cans of beer from New Standard Brewing Co. with different labels and colors, arranged against colored backgrounds.

CASE STUDY

Pilsner Urquell

Embracing the challenge of reinvigorating the iconic “original Pilsner,” we embarked on a mission that would redefine the brand’s on-premise presence and expand its listings. Our commitment to this endeavour was underscored by our dedication to aligning Pilsner Urquell with local events, iconic establishments, and the community itself. With a modest budget, our strategic focus was on maximizing impact and resonance with our core audience – the “Yupsters.”

Collage of images from a Pilsner Urquell event including a beer bottle, people working on crafts, a t-shirt with the event logo, bags, and tables with bottles and crafting materials.

CASE STUDY

Grolsch/TIFF

The collaboration with Grolsch led to the conception and execution of their comprehensive TIFF platform. Our partnership journey encompassed every facet, spanning from initial exploration to on-premise activations and a diverse range of media, including print, digital, social, and OOH. With the creation of more than 50 distinctive pieces of media, our focus was on showcasing the beer’s role behind the scenes at TIFF. While the media components were central, the activation’s standout element was the captivating fusion of retail, on-pack, and on-premise engagements.

Two large billboards featuring Grolsch beer bottles in an urban area, with people walking below. One billboard shows a close-up of a Grolsch beer bottle with the word 'BOLD' and the other says 'CHARACTER'.
Close-up of a table with popcorn, a glass of dark soda, and several cards related to the film festival, including a popcorn container with a 'tiff' logo, a tray of movie-themed cards, and a person holding a card while sitting at the table.

We look forward to hearing from you!

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