Smaller Agency

Brand strategyIdentityPackagingToronto

Serious brand work. Small-team overhead.

We build consumer brands from the useful idea to the thing people pick up.

Dime Bag ten-dollar cannabis packaging system
Grolsch Character campaign at TIFF
SUPA POWER creatine gummies packaging

✦ Pack / shelf / culture

See the work

Smaller Agency / Toronto

Small
by design.

The people in the first meeting are the people doing the thinking, designing and making.

That keeps the idea intact, the pace quick and the invoice sensible. When the work needs another specialist, we bring in the right one. Not whoever happens to be free.

80+ brands launched
since 2018

Why Smaller?

No one ever
asked for:

  1. 01A bigger agency.
  2. 02More overhead.
  3. 03Six people on a status call.

So we left those parts out.

Selected work / 2026

Built to be
picked up.

Strategy that makes the package clearer. Identity that gives the whole brand somewhere to go.

01 / Featured work

Supa
Power

A supplement brand with no indoor voice.

We named it, built the identity and packaging system, then gave the team enough content to keep it loud.

Strategy / Naming / Identity / Packaging / E-commerce

View the case study ↗
SUPA POWER social and packaging system SUPA POWER creatine gummies on a kettlebell and watermelon SUPA POWER cherry packaging SUPA POWER packaging held after a workout
Grolsch Character outdoor campaign at TIFF Grolsch swing-top bottle photographed for the campaign

02 / Brand extension / OOH / Experience

Grolsch

Showing up at TIFF without looking like the sponsor.

View the case study ↗

03 / Strategy / Identity / Packaging

Dime
Bag

Every product was $10. So we made the value impossible to miss.

Canadian regulations left very little room to build a cannabis brand. The ten-dollar promise gave us everything we needed.

View the case study ↗
Dime Bag cannabis packaging built around a ten-dollar price

On our mind

The shelf is
still undefeated.

Short reads on packaging, challenger brands and what people actually notice.

Blanding is killing your shelf

01 / Packaging

Blanding is killing your shelf.

How challengers break the sea of sameness.
Fixing the entry point for beverage alcohol brands

02 / Beverage

Fixing beverage alcohol’s entry point.

A diagnostic for brands missing Gen Z.
Beer and Gen Z

03 / Culture

Where beer loses Gen Z.

The problem isn’t consumption. It’s entry.

Read, download and borrow the useful bits ↗

What we do, end to end

Three things.
Done properly.

  1. 01

    Find the idea.

    Positioning, naming and a point of view the whole team can actually use.

  2. 02

    Build the identity.

    Logo, type, colour, voice and enough rules to stay recognizable.

  3. 03

    Make the package.

    Architecture, claims, hierarchy and production-ready files. Not just a pretty mockup.

The studio model

You pay for the work.
Not the layers around it.

Noah leads every project. A specialist team forms around the brief, then stays close from first thought to final file.

How Smaller works ↗
80+ brands across food, beverage, wellness, culture and consumer goods.

Have a project?

Make something
people pick up.

Tell Noah what’s changing, what’s stuck and where the brand has to go.

noah@smalleragency.com ↗

✦ Small team. Proper work.