Smaller Agency / TorontoBrand strategy · identity · packaging
serious brand work.small-team overhead.
We help ambitious brands find the idea, make it unmistakable and carry it all the way to the shelf. You get Noah, the right specialists and no layers for the sake of layers.
80+brands launched
since 2018
since 2018
Featured proof / SUPA POWER
A supplement brand that refuses to whisper.
Strategy · naming · identity · packaging · launch
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Selected work
made to be chosen.
A freezer in a condo. A lager at TIFF. Different problems, same job: make the brand clear enough to understand and interesting enough to care about.
What we do, end to end
position.
Find the one useful idea the whole brand can stand on.
identity.
Give it a look, voice and system people can recognize.
package.
Put it in people's hands without losing the plot.
Noah Barlow / FounderWhy smaller?
smaller is a model, not an apology.
Noah leads every project. Then we build the right team around the brief: designers, writers, illustrators, developers and production people who are very good at their particular thing.
Fewer layers. Better conversations. A more sensible invoice.