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Smaller Agency / TorontoBrand strategy · identity · packaging

serious brand work.small-team overhead.

We work on brands that need a sharper idea, a better face or a package people will actually pick up. Noah stays on the work. Specialists join when the work needs them.

See the work Start a project
80+brands launched
since 2018
A tattooed arm gripping SUPA POWER tangerine creatine gummies SUPA POWER watermelon creatine gummies tossed above a hand A selection of SUPA POWER social content for watermelon and cherry creatine gummies SUPA POWER tangerine creatine gummies photographed in a working gym
Featured proof / SUPA POWER
A supplement brand that refuses to whisper.
Strategy · naming · identity · packaging · launch
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Selected work

made to be chosen.

We helped BestDish teach condo residents a new way to buy dinner. We helped Grolsch show up at TIFF without acting like a sponsor. The work says more than a capability list ever could.

BestDish branded smart freezer inside a Toronto condominium
BestDish
New category · identity · packaging · launch ↗
Grolsch Character billboard in downtown Toronto
Grolsch
Brand extension · OOH · experience ↗
See all work
What we do, end to end
position.

Find the one useful idea the whole brand can stand on.

 identity.

Give it a look, voice and system people can recognize.

 package.

Put it in people's hands without losing the plot.
New / Smaller Agency Research

what does a $100,000 agency budget buy?

Two proposals can be 25% apart on rate and only 3% apart on maker time. The difference is how much paid time coordinates the work instead of making it.

Compare the two teams
Noah Barlow, founder of Smaller AgencyNoah Barlow / Founder
Why smaller?

smaller is a model, not an apology.

Noah leads every project. Then we bring in exactly who the work needs: a designer, writer, illustrator, developer, production obsessive or some useful combination of them.

Fewer layers usually means better conversations — and a more sensible invoice.

How the studio worksTalk to Noah