Retail pack / 8 questions / 90s
The Packaging Audit
Is the pack announcing, signalling and selling—in that order?
Test the three seconds ↗New business / Actual humans
Give Noah the short version. Half-formed is fine. We can work from there.
What happens next:
Noah replies. If it feels like a fit, we’ll book a short call and figure out what the project actually needs.
What is the thing?
Who needs to want it?
What’s not working yet?
Not ready to write?
Pick the thing that feels off. Ninety seconds later, you’ll have a sharper read—without giving us your email to see it.
Retail pack / 8 questions / 90s
Is the pack announcing, signalling and selling—in that order?
Test the three seconds ↗Challenger brand / 8 questions / 90s
Does the brand have a point of view or a very polite compromise?
Give it a poke ↗Modern brand / 11 questions / 2 min
Is the brand participating in culture or borrowing the costume?
Check the OS ↗507 King Street E
Suite 322
Toronto, Ontario
Projects happen in Toronto and everywhere else. The studio is small enough that geography rarely becomes a production.