New business / actual humans
tell us what you're making.
Give Noah the short version: what it is, who needs to want it and what is getting in the way. Half-formed is fine. We can work from there.
what happens next
Noah replies. If it feels like a fit, we’ll book a short call and figure out what the project actually needs.
what is the thing?who needs to want it?what's not working yet?
toronto
507 King Street E.
Suite 322
Toronto, ON
everywhere else
PSNot ready to write yet?
find the knot first.
Pick the thing that feels off. Ninety seconds later, you'll have a sharper read — without giving us your email to see it.
the packaging audit
Is the pack announcing, signalling and selling — in that order?
test the three seconds →the challenger scorecard
Find out whether the brand has a point of view or a very polite compromise.
give it a poke →the modern brand OS
See whether the brand is participating in culture or borrowing the costume.
check the operating system →