Smaller Agency

Selected work / 2018—now

Hard to miss. Easy to choose.

We make the idea clearer, the package harder to pass and the whole brand easier to grow.

Dime Bag cannabis packaging built around a ten-dollar promise
Dime Bag / Ten bucks built the whole brand.
Strategy / Identity / Packaging Scroll for the work ↓

01 / Featured case study

Supa
Power

A supplement brand with no indoor voice.

View the case study ↗
SUPA POWER brand photographySUPA POWER packaging system
Plank and Loom sample-first campaign creative

02 / Rebrand / Shopify / Growth

Plank & Loom

We stopped asking the website to sell flooring. Its first job was simpler: earn the sample.

View case study ↗
Grolsch TIFF campaign

03 / Brand extension / OOH

Grolsch

Showing up at TIFF without looking like the sponsor.

View case study ↗

04 / More work

Different categories.
Same standard.

Portfolio systems, launches and identities built to survive the real world—not just the presentation.

New Standard Brewing packaging

New Standard

Brand / Packaging system

05 / Case study index

More proof.
Less parade.

Brand systems, packaging and launches across food, beverage, cannabis, technology and retail.

Bird’s Eye ViewBrand / Digital Pilsner UrquellBrand activation / Culture Saturday CannabisBrand / Packaging DroolBrand / Packaging Asahi Super DryCampaign / OOH Peroni Nastro AzzurroCampaign / OOH Peller Family VineyardsPortfolio / Packaging Wayne Gretzky EstatesBrand / Packaging LG ElectronicsRetail / Experience Rolling Meadow DairyStrategy / Packaging Edwin County FarmsBrand / Packaging

Have something worth making famous?

Tell Noah what you’re making, what is changing and where the brand has to go.

noah@smalleragency.com ↗