The problem
A regulated shelf full of brands saying too much.
Dime Bag / Brand + packaging
Dime
Bag
Ten bucks. No detective work.
01
The opening
Make value feel like a choice, not a compromise.
Canadian cannabis packaging comes with a long list of rules and very little room to move. Most brands responded by cramming the remaining space with noise.
Dime Bag had a much better starting point: every product was $10. The job was to make that promise instantly clear, then build enough personality around it to become a brand people looked for.
The canvas
Small, regulated and easy to overwork.
The offer
Every product. Ten dollars.
The standard
Affordable without looking disposable.
02
The position
The price wasn’t a promotion. It was the brand.
We built Dime Bag on value and clarity. No inflated lifestyle promise. No decoding the offer. The name, the price and the pack all answered the same question at the same time.
Say it once
Dime Bag already carries the price in the name.
Show the ten
The ticket makes the shelf decision immediate.
Keep it honest
Good product, clear value, no theatre.
03
The package
A ten-dollar bill became the design brief.
The purple palette and engraved linework borrow the visual logic of Canadian currency. Serial-number details, fine patterns and the price ticket turned a compliance-heavy pouch into something ownable.
The system could hold the legal copy, product information and bilingual requirements without losing the one thing someone needed to understand first.
Familiar signal
Currency cues make value visible before it is read.
One hierarchy
Price, product and compliance each get a clear job.
Room to grow
The system carries strains, formats and future drops.
04
The world
Once the idea was right, the rest came easily.
Pagers, Walkmans, VHS tapes and pixel graphics gave the brand a throwback world that felt coherent rather than costume-y. Packaging, social, digital and retail all came from the same simple promise.
