Services / Smaller Agency
find the idea. give it a face. put it in people's hands.
Brand strategy, identity and packaging, carried from the first useful thought to the thing someone chooses.
Start with the mess
01Three connected jobs
one idea should survive all three.
Strategy without expression is a document. Identity without a point is styling. Packaging without either is expensive shelf decoration.
01 / Position
find the point.
Research, positioning, naming and the decisions that give the brand somewhere useful to stand.
Brand strategy ↗
02 / Identity
make it recognizable.
A visual and verbal system with enough character to be remembered and enough discipline to travel.
Brand identity ↗
03 / Package
make the choice obvious.
Packaging systems built for the shelf, the thumbnail, production and the SKU nobody mentioned yet.
Packaging design ↗
03The Smaller system
position.→identity.→package.
One point of view from the first decision to the final file.
No relay race between the people thinking and the people making.
See it in the work