No relay race.
You won’t explain the brief six times. The people in the first conversation stay close enough to protect the idea—and push back when it needs pushing.
The studio / Toronto
Small enough to notice
the small stuff.
The people with the opinions are also the people opening the files. No relay team. No “let me circle back with creative.”
Senior thinking. Hands still on the work.
Independent since 2018507 King Street E
01 / How we operate
The handoff is where good work goes to die.
So we don’t build one into the process.
Strategy has to make something.
If the positioning falls apart on a label, it wasn’t very good positioning. We think and make at the same table, with the actual object in view.
The right gang for the job.
An illustrator for one brief. A food stylist for another. Someone who knows an unreasonable amount about foil. The team changes. The standard doesn’t.
02 / The founder
Noah has been doing this long enough to skip the theatre.
Twenty years. Eighty-plus launches. More beer, chocolate, cannabis, supplements and frozen dinner than most résumés should hold.
Before Smaller, Noah worked on Miller Lite Canada, Kit Kat Chocolatory, Pilsner Urquell and Carlsberg. His Brand → Package → Demand framework keeps one useful question in the room: what will make someone notice, believe and choose?
03 / Capabilities
Find the idea. Give it a face. Put it in people’s hands.
Three connected jobs. One point of view carried all the way through.
Position
- Research & brand strategy
- Naming & positioning
- Brand architecture
- Voice & messaging
Identity
- Visual identity systems
- Art direction
- Verbal identity
- Brand guidelines
Package
- Packaging architecture
- Packaging design systems
- Retail & environmental design
- Production-ready toolkits
Serious brand work.
Small-team overhead.
One flat senior rate and a team built for the brief. You pay for the people doing the work.
noah@smalleragency.com ↗