SUPA POWER / commerce case study

the brand never stopped at the pack.

We designed it all the way through the buy.

naming · identity · packaging · Shopify · launch

SUPA POWER Shopify homepage featuring the protein shot

the problem

A wall of black tubs and a category trained to shout the same way.

the move

Build one unmistakable voice from first impression to repeat purchase.

what shipped

Name, identity, packaging, Shopify, content, email and launch.

the proof

One connected system from campaign idea to product grid and cart.

01the business problem

a loud launch dies fast if the store goes quiet.

Sports nutrition had become one long black plastic wall. SUPA POWER wanted the performance credibility without borrowing the category scowl.

But recognition alone was not enough. The packaging, campaign and Shopify experience had to feel like one brand, especially at the moment someone moved from interest to purchase.

the category defaultaggression first. product second.

High performance had become visually interchangeable.

the operating ideaflavour first. proof right behind it.

Give people something to want, then make the decision easy.

02the Shopify system

the campaign got attention. the storefront finished the thought.

The store carries the same appetite, humour and straight talk as the launch. It gives every product room to perform, explains the difference quickly and keeps the path to purchase obvious.

View live storefront

SUPA POWER protein shot and creatine gummy range — clear categories / one family

SUPA POWER protein comparison section — benefit first / proof on demand

brand world

product in use / not floating in space

SUPA POWER Shopify product grid and testimonials — range → reassurance → repeat

03the strategic move

make performance feel more alive.

We went the other way from category convention: bright fruit, loud colour, a name you can yell across a gym and packs that make flavour part of the sell.

name + voicesay it like you mean it.

Short, direct and built for packaging, social captions and product education.

range systemone family. no camouflage.

Every flavour owns a world while the structure keeps the range unmistakably related.

commercedesire, then decision.

Big product appetite up front; clear comparison, proof and purchase cues right behind it.

04identity + campaign

loud, but never random.

Colour did the recognition work. Product claims stayed plain. Photography added the controlled chaos. The system could entertain without hiding what the product actually did.

05one connected system

one idea. no reverse-engineering.

The name, packs, Shopify storefront, product photography, email and launch came out of the same room. Every touchpoint had the same job and the same character.