grape · dumbbell press
case study
supa power.
strategy · identity · packaging · launch
01the objective
supplements had become a sea of black tubs.
Serious sports nutrition had started to look like one long black plastic wall. SUPA POWER wanted the performance credibility without the scowl.
So we went the other way: bright fruit, loud colour, a name you can yell across a gym and packs that make flavour part of the sell.
02what we shipped
one idea. no hand-offs.
The name, voice, packs, Shopify store, photography and launch all came out of the same room. Nobody had to reverse-engineer the brand from a PDF later.
- brand & asset library + brand guide — social, paid & online
- influencer & affiliate playbook
- sell-sheet & catalog
- e-commerce (shopify)
- email flows — subscribers, abandoned cart, reviews
03creative execution
loud, but never random.
the brand
SUPA POWER arrived with the right mix of swagger and straight talk. Fun enough to notice. Credible enough to put in your training bag.
the product
Each flavour got its own little world. Together, the range still reads as one loud family from the other side of the gym.
the storefront
The site keeps the energy but gets out of the way when it's time to choose, buy and come back for more.
the launch
We gave creators, ads and social a box of toys to play with, not a stack of templates to repeat.
04the campaign system
the feed has jokes. the product still has proof.
Training culture is funny, specific and allergic to marketing fluff. The content could join the conversation without forgetting to explain what the product does.
05the product shoot
fruit, iron, controlled chaos.
A watermelon beside a kettlebell shouldn't work this well. The shoot gave every flavour a world big enough for launch, retail and whatever the internet needed next.
creatine gummies · watermelon
cherry · battle rope
on set · reach for it
tangerine · dumbbell press
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Live at supa-power.com.
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