The Challenger Brand Playbook.

Most Flexible

1650$

Online Course Only

Together we conquer

2500$

Online Course + Virtual Support

Your instructor

Black and white photo of a man with short, styled hair and a beard, wearing a casual t-shirt, sitting with arms crossed and looking into the camera against a plain background.
Two men sitting at a glass table in an office, smiling and engaged in conversation. One man is wearing a blazer, and the other a button-up shirt. A laptop is open on the table.

  • Founder

    Noah has launched brands from Miller Lite to PlayStation and built challengers that rival giants. He brings this learning to your brand and will help you understand your true potential. Every brand has the potential to challenge, but not every leader has what it takes to truly push the envelope. Don't take this course if you’re not ready to shake things up and break shit.

  • Design Director

    Robbin designs everything with purpose. Her fuck you attitude will make mince meat out of the competition and her speed will spin. ahead or two clean off.

  • Fuck me sideways. Are those results real?

    Your Boss’s Boss.

  • How the heck is this free?

    Your spouse and their cousin.

  • Maybe you want to turn a hobby into something more

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  • Maybe you have a creative project to share with the world

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