Gladys Baked Goods logo in black and white.

Golden Baked Goods

Introduction

Working with this local bakery to bring their delicious, glueten-free baked goods to the shelf and grocery aisle. We developed the brand name based on the call-out in their recipie book, “bake until golden”. From there we built out a brand that would stand out and disrupt on shelf. Strong colour blocking ensures high visability and a strong typeface based logo ensure clear legability and understanding of the brand’s offering.

WE WORKED ON

Naming

Brand Development

Packaging

Image promoting gluten-free, plant-based, women-owned, all-natural, celiac-safe food products with icons and text.
Packaging of gluten-free, vegan bakery-sized double chocolate chip cookies by Golden Baked Goods. The packaging includes a cookie image and icons indicating it is celiac safe, women owned, plant-based, and all natural.
Pink packaging box of gluten free and vegan mini chocolate brownies placed against a blue brick wall with the words "Always Fresh" on the left side.
A box of Golden Baked Goods plant-based crackers with rosemary and tart cherry flavor, showing label details and nutritional claims, against a light background with the text "Plant Based".