Peller Family Vineyards

Reinventing a staple and the largest volume wine brand in Canada was no easy task.​

Peller Family Vineyards is based on the concept of social gathering. We identified the brand's core values and tone of voice (crowd-pleasing, tradition, passionate, clean and inviting) and further develop a timeless package design for their wine. Reminiscent of a timeline or film reel the layout evokes a sense of 'events unfolding'.​

Our work included background research, focus group testing, 7 iterations and over 150 different SKUs created from scratch, including custom photography for each pack, outlining the ideal use case and situation - no stock photos here!