Crossfit Okanagan (CFOK)

Introduction

This case study unveils how we reshaped CFOK’s brand identity, bridging the gap between their remarkable establishment and its digital presence. Embracing change and new ownership, this transformation set the stage for remarkable growth.

Filling the Brand-Operation Gap

Seeing the potential that lay between CrossFit Okanagan’s existing identity and the excellence of their operations, we embarked on a mission to bridge this gap. This Kelowna-based gym presented the perfect canvas for connecting the physical and digital realms seamlessly.

Immersing in the Experience

Our journey began by diving headfirst into the customer experience. We got our hands chalky and worked up a sweat to truly understand what it meant to be part of CrossFit Okanagan. This immersion unveiled a vision that would marry strength in movement with an inviting and relatable style, encapsulating the gym’s essence.

Crafting the Visual Identity

The journey from insight to execution led us to the creation of a visually compelling identity. This identity not only resonated with the gym’s philosophy but also beckoned to those seeking approachable strength. A comprehensive design system, coupled with brand photography and a social media launch grid, equipped the CrossFit Okanagan team to fully embrace their revitalized image.

Translating Online

Translating this dynamic identity into the digital realm was our next feat. With a keen focus on streamlining the online signup process, we designed a website that told the gym’s story while maintaining a visually captivating narrative. The aim was to make every online interaction a step closer to joining the vibrant CrossFit Okanagan community.

Witnessing Remarkable Results

The impact of this transformation wasn’t confined to aesthetics; it extended to tangible growth. Over a mere three months, new membership sign-ups surged by an impressive 25%. Additionally, Drop-In Rates soared by over 75%, an undeniable testament to the powerful synergy between the gym’s renewed identity and its operational excellence.

Conclusion

CrossFit Okanagan’s rebranding saga showcases the incredible potential of strategic transformation. By bridging the divide between a physical establishment and its digital representation, we ushered in a new era of growth and engagement. This case study serves as an inspiring reminder that a well-crafted identity, bolstered by a user-centric digital presence, can lead to tangible results that resonate beyond mere numbers.