SUPA Strong™

Building a new construction brand.

SUPA represents a fresh approach to building materials and the job site.

We started with a fun and easy-to-say name to match the company culture: SUPA. From there, we build a bold, modern design resembling streetwear, selecting stand-out colours with high contrast that could fit in on the latest gorp-core brand but also function as high-vis on a job site.

Why Streetwear? The intent was to create items, swag, and a brand that contractors coveted. None of the other construction/trades brands work to stand out on the job site or create something that is memorable for the people who actually use them day in and day out.

The result is a brand that truely makes an impact on-line and on-site.